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Buena Vista University

BUSN100 Contemporary Business & Free Enterprise

This guide is your road map to completing your BUSN 100 project.

Using business databases and generating citations

Company Profiles

Some databases, like Business Source Premier have a lot of content that is not from a standard journal or magazine.  These special reports, like Company Profiles, SWOT Reports and Investment Reports contain expert analysis.  

In this screen shot, notice the link for "Company Profiles" in the top banner.  This link will allow you to search MarketLine reports that cover the basics for large, U.S. (and some international) companies.Screen shot of company profiles link in Business Source Premier

 

 

SWOT Reports 

SWOT reports within Business Source Premier are supplied by MarketLine.  To find a SWOT analysis, simply search for your company with the "Company Name" search (see oval in illustration), then sort results (triangle in illustration) to see the latest SWOT report first.  Click the PDF Full-Text link to access the complete report.

screen shot showing how to locate a SWOT analysis report by company name

 

 

SWOT Report Citation, APA style:

Harley-Davidson, Inc. SWOT Analysis. (2022). Harley-Davidson, Inc. SWOT Analysis, 1–7.

Investment reports from Value Line

Screen shot of a ValueLIne investment report

Citation for Value Line (APA format):

Value Line. (2022, May 20). Delta Air Lines. Value Line Investment Survey. 
     https://research-valueline-com.libproxy.bvu.edu/secure/research#sec=company&sym=DAL 

APA citations for business sources

This Google document covers about 50 business resources and gives sample citations for each.  This list is compiled by university business librarians, using the latest (7th edition) of the APA Style Manual.  There are many resources listed here to which BVU does NOT provide access, but the sample citations are useful for learning the APA pattern.

APA Citation & Formatting

This research guide on APA format should answer many questions on APA formatting and citations.

You can also use the resources listed below. 

This entry from Grammerly Blog gives some examples of how to cite information from ChatGPT or other AI sources.