Research Guides: Marketing: Statistics

Statistics

Statistics play an important role in marketing. Be sure to check journal articles for statistics, keeping in mind that current statistics are best!

Statistical Abstract of the United States
The Statistical Abstract of the United States is a compilation of social, political and economic statistics. The focus is on national data, but some tables cover regions, states, cities, and comparative international statistics. It is divided into broad sections such as Population, Health and Nutrition, Education, Foreign Commerce and Aid, Prices and many others. Each table identifies the source of the data. Tables can be downloaded in .xls or .pdf format.

Nonpartisan data on social trends, politics, and demographics. Free access to reports, datasets, and survey results.

Gallup is well-known for their political and economic surveys. Data is also available for other U.S. and global key topics.