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Buena Vista University

Marketing

This guide will help students find library resources need to complete coursework in marketing classes.

Search engine trends

Google Trends 

Shows search interest over time and by region. Free and ideal for identifying seasonal or geographic keyword trends. 

Think with Google

    Marketing insights and consumer behavior data. Free access to articles, tools, and trend reports. 

Similarweb

    Website traffic and digital behavior analytics. Free version includes basic traffic sources, engagement metrics, and top referring sites. 

Exploding Topics 

      Tracks emerging trends before they go mainstream. Free version includes searchable trends, category filters, and visual popularity graphs.